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As the fastest growing social media platform, Instagram offers a wide range of marketing tools to target specific groups with highly effective ad types. It's especially well proven to reach millennials, and with an active user base of over 800 million, your customers are most likely on Instagram.
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Why advertise on Instagram?
The combination of millennial aged users and active engagement with brands makes Instagram an attractive alternative to many of the more traditional marketing strategies that consumers are growing increasingly immune to. The true power of Instagram stems from the environment its platform creates for users. Serving as an enjoyable destination where people can quickly browse for daily doses of entertainment and news updates, Instagram integrates ads directly into user feeds, making them less intrusive and bothersome to viewers. To speak to the effect this has on marketing, users are 2.5 more likely to click on an Instagram ad over any other kind of social media ad.
How can Instagram help brands?
Studies show that users on Instagram interact with brands at a much higher rate than other social media platforms. With a more attentive group of followers, you are much more likely to drive conversions on Instagram vs. other social media. Instagram has found that 60% of users say they learn about new products or services on their platform. What’s even more astonishing is that 75% say that they will take action after seeing a posts. This includes visiting sites, purchasing products, or even sharing posts, what every business dreams of.
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What's the Audience Network?
Since Instagram is owned by Facebook, businesses can also leverage the Facebook Audience Network. The Audience Network lets brands extend their advertising off of Instagram, utilizing the same targeting data. It's an off-Instagram, in-app advertising network for mobile apps. Advertisers can serve up their ads to customers who are using mobile sites and apps other than Instagram, extending their reach beyond the platform while still getting to use Instagram’s exceptionally powerful ad system. For businesses, this means more advertising units for a lower cost.
Why use Owe it to Spaghetti?
Our passion is using our expertise to help your business grow and thrive. We use our extensive Digital Marketing knowledge to create, optimize, and manage your campaigns to ensure your company gets the most benefit out of your advertising dollars. Additionally, we use several tools to automate processes, allowing you to have instant access to new leads, data, and analytics. We take on the work of designing and monitoring your ads so you can focus on running your business.