Facebook Business Manager Basics

Facebook Business Manager is the key to running your Facebook Business Page and Facebook Ads, and it has a ton of features that aren't always intuitive for a new user. Here is a quick guide to Facebook Business Manager Basics.

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Why do I need Business Manager?

Facebook Business Manager is your free one stop for managing everything to do with your business on Facebook. Ads Manager used to be a separate place, but now they've consolidated everything into one Business site.

A Facebook Business Manager account is also necessary if you want to give other people access to your Facebook business pages, hire an agency to manage your advertising, and get advanced analytics and reporting.

Where do I start?

To set up Business Manager, head over to business.facebook.com. This is your jumping off point for everything Facebook business.

Facebook Business Manager landing page

From here, click Create Account. Even if you already have a Facebook page, you have to use Create Account. It will then give you the option to connect your Facebook Business Manager login to your existing Facebook account, or to create a new one.

Once you're logged in, you can see your existing ad account, if you have one, and any business pages that you already own. You can also control who has access to both of these.

Here is a screenshot of the current menu options within Business Manager:

Facebook Business Manager Settings Menu

 

How do I manage ads?

From the settings menu, click Ads Manager. The landing page will show you a list of all your past and current ads. This shows you a snapshot of the analytics for each advertisement.

Facebook Ads Manager

I've done a lot of boosting of my posts (never do that, lesson learned) and bought ads when I was trying to sell my house a few years ago. This view is at the Campaign level. Within a Campaign, Facebook has Ad sets and Ads. We'll break all these down in a future post.

On the Ad Manager page is also a green +Create button. You can create new Campaigns, Ad Sets, and Ads within Ad Manager. Ad Manager walks you through the process of choosing the format, adding text and images, and determining the audience. I don't want to get too in the weeds about creating ads - they could be a whole series of posts by themselves! Just know that this is the place to create and monitor them.

Facebook Ads Manager

 

How do I give other people access in Facebook Business Manager?

Granting other people access to your page is not as intuitive as you might think, coming from Facebook. Start with the main menu and go to Business Settings. The first menu item is People. From here, you can find and grant people with Facebook accounts access to manage your Pages and Ad Accounts. There are different levels of access, from full control to just Publishing Content, moderating comments, or Publishing Ads, depending on your specific needs.

Facebook Ads Manager

There's also the option to add Partners, such as an agency, instead of individual people. This is helpful for when you hire a company to manage your Pages or Ads, as opposed to individuals.

There you have it! Your brief guide to Facebook Business Manager. This app is complex and complicated, so don't worry if it still feels overwhelming. If you want more than the basics, Facebook has a (very dry) guide on how it all works.

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